Why Cali Floors Skipped Expensive Freight Brokers and Partnered with Mothership

In the competitive building materials industry, fast order fulfillment has become essential. Cali Floors knows this well.

Cali became a key player in the industry by improving its supply chain and logistics with Mothership. This helped them offer a standout customer experience in the business-to-business enterprise market. They avoided the high costs, slow transit times and unreliable service that other companies often face.

Cali Floors is a California-based flooring company best known for its coastal-inspired designs and eco-friendly products. The company develops and supplies flooring, decking and other high-quality products that offer beautiful, eco-minded alternatives to traditional materials, including bamboo, European oak, eucalyptus, cork, luxury vinyl and engineered flooring, composite decking, fencing and plywood—all while delivering the industry’s best customer experience.

Find out how Cali slashed delivery costs by 50% in key markets and boosted customer satisfaction with Mothership’s final-mile freight delivery.

How Cali Floors saved costs by skipping freight brokers

Freight brokers can provide some convenience in the building materials industry by handling the logistics of regularly shipping bulky and sensitive items. However, the price tag can be steep. Some brokers charge commissions and fees as much as 20% of the total shipping cost, eating into already tight margins.

Cali Floors used to work with multiple brokers to connect their rush orders with freight carriers, but the expense and time needed to focus on operational logistics quickly rose.

“We had to reach out to multiple brokers, which was extremely expensive and time-consuming,” a Cali Floors company representative recalled. “After using Mothership, we reduced our same-day freight costs in the Los Angeles area by 50%. Mothership is convenient, cost-effective and friendly.”

By working directly with Mothership, shippers can save big on less-than-truckload freight shipments and same-day, final-mile delivery. Mothership does not charge commissions or junk fees; freight rates are transparent and include key benefits, such as free liftgate service.

Mothership’s freight rates start at $45 per shipment and can reach 85% of the U.S. population the same day, including the greater Los Angeles area, the Inland Empire, and San Diego and its suburbs in Southern California. Other significant markets in the same-day delivery network include the San Francisco Bay Area; the Chicago and Detroit metro areas; the Dallas metroplex and greater Houston in Texas; New York City and the southern New Jersey region; the Philadelphia area and southeastern Pennsylvania; the Baltimore and Washington, D.C. region; greater Atlanta in the South; and Miami and South Florida.

Offering fast, same-day delivery in a competitive business-to-business enterprise market

Customers expect quick and reliable service in industries like construction and building materials because construction projects often have tight timelines, leaving little room for error.

Cali Floors’ previous supply chain dynamics did not scale well, even with multiple brokers.

“Our brokers did not have access to a same-day option, which many of our customers requested, and our freight was often damaged in transit,” a Cali Floors company representative said. “Mothership’s same-day delivery improved our service level agreements and performance levels with customers, especially in our business-to-business market, where everyone wants a quick turnaround. The direct transit with less handling reduced damages dramatically.”

Mothership was the first logistics company to offer true, real-time tracking, automated dispatch and digital documentation. The company’s advanced artificial intelligence and algorithms give shippers more visibility into their shipments and find more efficient routes, eliminating terminal stops and minimizing handling. This helps prevent freight damage, loss or cargo theft when in transit.

Thanks to its advanced technology and well-vetted, certified and fully insured carriers, Mothership has 10 times fewer damage and loss claims than the freight industry standard.

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