Believe it or not, next-day delivery is not good enough for some consumers.

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Coaster Fine Furniture understood this and adapted its business accordingly: The second-generation company has two U.S. distribution centers, five branches and a fleet of as many as three trucks to get its fine furniture to dealers, retailers and customers sooner. Then, they discovered Mothership and began offering same-day delivery or next-day service with a lot less work.

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Coaster is an industry-leading North American distributor and importer of fine furniture. The company offers a diverse and stylish section of casual and formal living room, dining room, bedroom, home office and accent décor through an extensive dealer network and leading online retailers.

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Get a look into Coaster’s supply chain playbook and how Mothership’s same-day less-than-truckload service proved to be a game-changer for their business.

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Modernizing their supply chain with the latest technology to become more efficient

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Coaster managed its own delivery fleet, but as the company grew more successful, the operations work piled up. “It took up to four hours a day to schedule and build routes and provide updates to customers,” a Coaster representative told Mothership.

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The furniture distributor’s operational know-how had gotten them far. Still, they were looking for something more efficient so that they could spend more time doing what they did best: helping customers and growing their business. 

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After careful consideration, Coaster settled on Mothership because of its easy-to-use interface and advanced artificial intelligence and technology. Mothership was the first logistics company to offer true real-time tracking, automated routing and dispatch, and digital documentation, making it easier for shippers to manage their supply chain and shipments.

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“We are now able to schedule and book shipments in half an hour at most every day,” said Coaster. In all, Mothership helped Coaster save 20 hours or more every week.

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Coaster appreciated the certainty and visibility that Mothership’s technology offered. The company’s staff liked being able to pull up every detail about their shipments from the Mothership dashboard, including where exactly each item might be. Plus, it took little time. “The real-time tracking eliminates the need to call carriers to update customers,” a Coaster company representative explained.

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Become an industry standout by offering customers same-day delivery or next-day service

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Shipping freight can be expensive. Businesses often combine shipments to keep freight costs low, leading to slower delivery times. Even Coaster occasionally consolidated orders to save costs, but the company’s leadership sought an alternative to improve its service and boost customer satisfaction.

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Mothership specializes in same-day shipments. It services 85% of the U.S. population with its same-day network, including key markets, including the greater Los Angeles area, the Inland Empire, San Diego and its suburbs, and the San Francisco Bay Area in California; the Chicago and Detroit metropolitan areas in the Midwest; the Dallas metroplex and greater Houston region in Texas; New York City and southern New Jersey; the Philadelphia region and southeastern Pennsylvania; the Baltimore and Washington, D.C. region; the greater Atlanta area in the South; and Miami and South Florida.

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“Being able to provide the same or next-day service to our customers has been a huge plus,” a Coaster representative boasted. “They get a better level of service at the same rate they are used to paying.”

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Just by working with Mothership, Coaster simplified its operations, modernized its supply chain and gained a competitive advantage in the competitive fine furniture industry, where service counts.

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Save operating costs without sacrificing customer satisfaction

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Logistics expenses can add up for businesses, but Coaster overhauled its supply chain playbook without breaking the bank.

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Over time, the fine furniture importer and distributor reduced its owned assets to zero. Coaster has completely downsized its delivery fleet and reduced its overhead, maintenance and insurance costs since partnering with Mothership.

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Mothership helps shippers cut final-mile freight costs by up to 50%. The company offers same-day delivery for as little as $45 per shipment with no hidden fees and free liftgate service. Mothership also keeps freight safe with its network of vetted carriers and FreightProtect™ coverage, starting at 13 cents per $100 in value.