Many companies talk about modernizing or digitizing their supply chain, but few actually do so. Dukers Appliance is a standout because it did.

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Dukers is a trusted leader in commercial cooking and refrigeration equipment. The company has more than 25 years of experience as a manufacturer in China, and its units are the backbone of a significant portion of commercial kitchen equipment sold across the U.S. as original equipment manufacturer products.

Find out how Dukers digitized its supply chain and increased sales by 50% after incorporating Mothership into its operations.

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How Dukers used technology to improve its supply chain

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Mom-and-pop shops dominate the U.S. freight industry. According to recent industry estimates, 97% of U.S. carriers operate fewer than 20 trucks, and many are owner-operators or local small businesses.

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Dukers previously arranged shipments with local delivery services. These services often do not use any meaningful technology, making it challenging for shippers to monitor their shipments. As a result, the kitchen equipment manufacturer had its staff arrange shipments and provide shipment updates to customers, picking up the slack on its own.

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Then, they found Mothership and saved as much as three hours per shipment.

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“By adding technology, Dukers can now easily book shipments in less time and track shipments in real-time,” a Dukers representative told Mothership. “We have improved visibility and can share more information with customers without emailing and calling the delivery services each week.”

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‍Mothership is a tech marketplace matching freight with top carriers for more reliable and lightning-fast deliveries nationwide. It was the first logistics company to offer real-time, live tracking, automated dispatch and digital documentation to shippers and freight carriers. The company also uses advanced artificial intelligence and algorithms to match freight with the nearest carrier, optimize delivery routes and predict arrival times.

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Offering same-day delivery increased Dukers’ sales by 50%

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Many restaurants, bars and commercial kitchens rely on Dukers to supply essential equipment for their businesses, including bar beverage coolers, cake showcases, food prep tables, reach-in refrigerators and freezers, charbroilers, fryers, ovens, salamanders and more.

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Dukers understood that customers need their appliances and equipment to arrive safely, reliably and on time. Its previous shipment providers sometimes worked with unreliable and inconsistent carriers, which might reschedule shipments without telling Dukers’ staff, sometimes the next day or even at the last minute.

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Mothership did not have that problem; it specializes in less-than-truckload freight deliveries and same-day shipments and partners only with top carriers vetted heavily against strict performance criteria, such as on-time pick-up and delivery rates, careful handling, and even insurance coverage and low to no incidents of cargo shortage, theft or loss. 

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“Mothership is reliable, fast and reasonable. Its same-day deliveries are valuable to our customers and have led them to purchase more—50% more,” Dukers explained. “Mothership makes it easy for us to send more shipments out.”

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Shippers frequently tell Mothership that their customers buy more because they can get their goods the same day or the next day.

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Mothership services 85% of the U.S. population with its same-day delivery network, including key markets, such as the greater Los Angeles area, the Inland Empire, San Diego and its suburbs, and the San Francisco Bay Area in California; the Chicago and Detroit metros; the Dallas metroplex and greater Houston region in Texas; New York City and southern New Jersey; the Philadelphia area and southeastern Pennsylvania; the Baltimore and Washington, D.C. region; the greater Atlanta region in the South; and Miami and South Florida.